Revolt.

Notes:
REVOLT

The brand is a call for non-violent creative revolt, to claim human rights, civil rights, justice, freedom, and change, intead of violent revolts as per February 2008 and September 2010 in Maputo, that caused several dead people, due to brutality of the mozambican police.

1- Inspirational Point:

1.1- "Keep Calm And Revolt" 
1.2- Povo No Poder - Azagaia - Mozambique.
http://www.youtube.com/watch?v=RhSKixT-n0w
1.3- Sadda Haq - Mohit Chouhan - India.
http://www.youtube.com/watch?v=BaSlM1pZl30
1.4- Bloody Sunday - U2 - Ireland.
http://www.youtube.com/watch?v=JFM7Ty1EEvs

2- Position:

2.1- New Brand, An evolution of the idea of Revolution , Under Umbrella Of GRINGO.

3- Line:

3.1- Revolt Jeans

4- Distinctive Signs:

4.1 - Logo
4.2 - R

4.3 - Star

4.4 - Red Stiching All Over